BODYLAB/SUNSHINE SACHS
BodyLab x Jennifer Lopez
- Event type: Press event / brand launch / live filming
- Guests: 45 press
- Talent: Jennifer Lopez, Chantelle Daines, Dr. Amy Heaton
- Venue: Annenberg Beach House
- City: Santa Monica
- Scope of Work: Venue Scouting, design, venue liaison procurement, vendor management, staffing, onsite logistics, procurement, sourcing, layouts, design, printing, artist and talent logistics, stage design
Contracted on December 23rd for a January 2nd event, with most of LA already closed. We secured vendors, locked a historic beachside venue, and staffed a high-profile press event in that window. Not just a logistics challenge, a relationship test. We passed. The event ran in two parts: a seated brunch and press Q&A with Jennifer Lopez, then a full room flip and restyle for a live cooking demonstration filmed for a Good Morning America segment.
Different setups. Different energy. Same tight timeline. That's what deep vendor relationships make possible.
